JEN AND TODD FORD
OUR MISSION
“To give our clients back part of their day by creating a space for them to relax, have fun, and enjoy exceptional services.“
IT’S ABOUT MORE THAN HAIR
Everyone is busy. Between work, running businesses, raising families, and everything else life throws at us, we don't get very much time that's dedicated entirely to ourselves.
Jen and I believe your time at Hello should be just that: time for you.
We want you to feel taken care of and relaxed while you're here. That means thinking about every part of your appointment and removing as much friction as we can, so for a little while, you don't have to worry about anything else.
Of course, we want you to leave loving your hair, nails, or whatever service brought you in. But we also want you to leave feeling like you got a little piece of your day back.
BUILT AROUND PEOPLE
From the beginning, Jen and I wanted Hello to become a case study for what can happen when a business is truly built around people.
That doesn't only mean our clients. It means our team, too.
We want the people who work at Hello to feel appreciated, seen, understood, and part of something bigger than themselves. We offer flexibility because people have lives outside of work. We keep compensation fair and straightforward. We create opportunities to grow—not only behind the chair, but as educators, leaders, and members of our community.
And we invest heavily in education. Education daily.
Our team shouldn't have to constantly reach into their own pockets to become better at what they do. We provide nearly all of their continuing education, and learning happens inside Hello every day. Jen's apprenticeship program takes that commitment even further, creating a path into the industry that has already produced talented, successful stylists.
We believe culture should be something you can actually see and leadership should be something you can actually feel. Not words on a wall. Not perks we can put on a recruiting page.
We build careers, not jobs.
OUR VISION
We want Hello to prove that there's another way to build a salon.
The hair industry has a lot of old rules. Things that continue to be done a certain way because “that's just how it's done.”
We've never been particularly interested in that answer.
We believe you can build a successful company around people. You can take care of your clients without sacrificing your team. You can provide flexibility and still have structure. You can invest heavily in education, develop careers, create real opportunities for growth, and build a strong business at the same time.
Our vision is for Hello to become proof that this model works—not just for us, but as an example of what a modern salon can be.
We want Hello to become an industry case study for putting people first.
WHAT WE BELIEVE
Education
Education keeps us progressing and engaged, both in our work and in our lives. Learning shouldn't happen once in a while. It should happen every day.
Integrity
Doing the right thing for the right people, especially when it would be easier not to.
Innovation
We can't keep doing something simply because it's how it's always been done. We test new ideas, question old ones, and stay willing to fail—because that's how we learn, improve, and move our industry forward.
Courage
Ideas don't matter much without the courage to act on them. Growth, change, and innovation all require someone to be willing to take the first step.
Growth
Growth is the opposite of complacency—and complacency is the silent killer of a business. We want to keep getting better, individually and together.
Resilience
Not every day, month, or year is going to be easy. Resilience means keeping sight of the larger goal and continuing to take the foundational—sometimes monotonous—steps that keep us moving forward.
COME BUILD IT WITH US
Hello isn't finished. We don't think it ever should be.
We're going to keep questioning, learning, testing ideas, making mistakes, and getting better. We're going to keep investing in our people and proving that a salon can be successful because it puts people first—not in spite of it.
If you're looking for somewhere to simply work behind the chair, there are plenty of great salons.
If you're looking for somewhere to build a career and help shape what a salon can become, we'd love to meet you.
