As business owners, we inevitably receive bad reviews or feedback. Whether it's a customer who didn't get exactly what they wanted or a misunderstanding, negative reviews happen. But guess what? It's not the end of the world. In fact, it's not necessarily a bad thing.
Recently, we received a one-star review at Hello. Admittedly, bad reviews are frustrating, but I don't view them as harmful to my business. We've never set out to be the hair place for everyone, so it isn't surprising when we're not. A bad review doesn't define you; it's not even a reflection of who you are; it's a reflection of the writer.
Remember, not every client is a good fit. A bad review says more about the person writing it than it could ever say about you. Reviews are just one of the challenges you'll face as a small business owner. Don't let them ruin a day, we don't. This doesn't mean that we don't care or that we don't take our clients seriously, we do. We also know what we bring to the table as owners and what our team can accomplish. To let an outlier take away from that would be an injustice to our team and us.
Many people don't realize that being great at a craft—whether it's hair, fitness, or another passion—doesn't automatically mean you'll be great at running a business. These are completely different skill sets. The path of entrepreneurship is filled with challenges, from financial stress to long hours to the constant need for growth and innovation.
We've seen countless posts in online communities from salon owners and hairstylists saying they feel burnt out or defeated after just a few years in business. Many thought being busy behind the chair was enough to build a thriving salon. But the truth is, business ownership at any level of true success requires more than just technical skill. It demands strong systems, adaptability, and a grit.
If you're thinking about opening your own business, here are a few hard-earned lessons:
Commit to the Long Game: Building a successful business isn't a sprint—it's a marathon. You need to be prepared for constant adaptation and improvement because you're going to constantly be hit with problems. They can come monthly, weekly, or even several times in a day, understanding that solving problems is just part of the game will make life easier.
Develop Strong Systems: Having a solid operational foundation is critical. Without systems, you'll struggle to keep up with the demands of running a business. The last thing you want to be doing is solving problems you've already solved, you'll go crazy. Document and create systems as you go.
Embrace the Ups and Downs: One of the biggest misconceptions is that success is a straight line. In reality, it's filled with ups and downs. You're going to face setbacks—that's normal. How you handle them is what defines you. It's okay not to have the answers to every challenge, as long as you know where to find the answers.
Learn to Say No: This one is huge! You cannot say yes to everything, whether to a client, a supplier, or even a new idea. Knowing when to say no is crucial for your business's success. If you attempt to make everyone happy you will burn out or worse, self-sabotage your business. We simply don't have the bandwidth to do everything well.
If you need help navigating the world of entrepreneurship or feel stuck, we'd love to help. Book a call with us to discuss how you can strengthen your business and mindset. Sometimes, all it takes is a fresh perspective to turn things around.
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HELLO HAIR CO. is a collective originated as an idea to give stylists and barbers a place to come together, find inspiration, be creative, and feel supported by community.