End-of-Year Strategies Unveiled
Todd Ford • September 2, 2024

End-of-Year Strategies Unveiled

Salon Holiday Preparation: Marketing Strategies for a Successful Season


It's early September 2024 which means it's the perfect time to focus on end-of-year and salon holiday preparation. The holiday season can be invaluable for maximizing your salon's revenue and ensuring your business thrives.


Let's explore some salon marketing strategies to help you prepare for the holiday rush and finish the year strong.


The Importance of Planning for Salon Holiday Preparation


The holidays should never surprise you. They arrive on the exact dates every year. In episode 156 of our podcast, End-of-Year Strategies Unveiled, I joke about this fact. Strong holiday preparation starts with understanding your calendar and setting clear goals. Review your numbers from the previous year to set realistic targets for the remainder of 2024. This planning is critical to your salon's success during the holiday season.


Pre-Booking: A Key Salon Marketing Strategy


Pre-booking is one of the most effective salon marketing strategies, particularly during the holiday season. I'm sure you've heard plenty of marketers say, "The easiest person to sell to is the person who's already buying from you." And for good reason: It's true. You've already spent time earning their trust and being of service to them. Encourage clients to book appointments early, ensuring they get their desired time slots. Pre-booking secures your income and enhances the client experience by offering them peace of mind during a busy season.


There are many anti-prebooking people out there. You need to do what's best for your business, which, I'd argue, is typically taking care of your clients. Salons and barbershops are service businesses.


Holiday Retail Tips: Stock Up and Stay Profitable


Selling retail proudcts also provides an opportunity to boost your salon's revenue significantly during the holidays, but it's essential to approach it wisely. Focus your social media marketing to holiday tips to help your clients achieve their desired looks. Introduce your clients to the products that best help them. Constantly solve problems for clients, and you'll win.


In regard to holiday-specific items such as box sets, my suggestion is to only stock them if you're confident they will sell.

 

Salon Marketing Strategies: Be of Service to Your Clients


Effective salon marketing during the holidays isn't about flashy promotions; it's about solving problems for your clients. Whether you offer a unique blow-dry service for holiday events or promote beautifully packaged gift cards, your marketing efforts should focus on making your clients' lives easier. Remember, it's about them, not you.


Many salons default to discounting, a popular strategy. We don't believe in discounting. I keep bringing it up, but it bears repeating: Your clients aren't looking for discounts; they're looking for the best solution to their problems.


Self-Care and Team Appreciation: Essential Parts of Salon Holiday Preparation


Remember to incorporate self-care into your holiday preparation. The holiday season can be exhausting, so scheduling downtime for yourself and your team is critical. Consider organizing a small gathering with your staff to show appreciation and reflect on the year's successes. A well-rested and appreciated team will likely deliver outstanding service to your clients.


In Closing


By implementing these salon holiday preparation tips and marketing strategies, you'll survive the holiday rush and position your salon for a solid finish to 2024. Start planning now, stay focused on your goals, and remember that success is about consistency and care for your clients and yourself.

If you need more hands-on help, that's OK; reach out. 

Join our weekly email list!
Episode Transcript
Image of a recent updo class at Hello Hair Co
By Todd Ford April 22, 2025
Introducing Hello Hair Pro: Updos! Join Hello Hair Pro Lauren Gagne at Hello Hair Co for a fun and interactive class on perfecting updos! Whether you're a seasoned pro or just starting out, this event is for you. Learn new techniques, get inspired by the latest trends, and connect with fellow hair pros. Don't miss out on this opportunity to elevate your updo game! See you there! Register Now! Cocktail & Networking hour following the class 7 - 8:00 pm Topics: Consultation Product recommendation Hair prep Selecting curling iron size Bobby pins vs. Hair pins Where to begin What to do with short hair Styles: 1/2 Updo Textured Bun Quick 10-Minute Slick Back Bun Modern French Twist Glam Waves Register Now! Have Questions ?
By Todd Ford March 1, 2025
Discover the benefits of Cezanne hair treatments, a safe and effective alternative to traditional keratin treatments. Our formaldehyde-free smoothing treatments reduce frizz, enhance shine, and improve manageability without compromising hair health. Whether you choose the Classic Keratin Smoothing Treatment for long-lasting results or the Express option for a quick refresh, Cezanne delivers smooth, healthy hair for all hair types. Book your appointment today and experience the difference!
Stronger, thicker hair starts with the proper scalp care—find out how Surface Awaken works.
By Todd Ford February 1, 2025
Struggling with hair thinning, postpartum hair loss, or scalp issues like dandruff and psoriasis? At Hello Hair Co, we’re excited to introduce the Surface Awaken Therapeutic Line—an eco-friendly, plant-powered solution designed to promote hair growth, soothe scalp irritation, and restore confidence. Learn how this holistic approach can help you achieve thicker, healthier hair with in-salon treatments and personalized home care. Book a consultation today and start your journey to stronger, revitalized hair!
By Todd Ford January 1, 2025
evo Top Drop treatments for instant, customized solutions to your hair problems
By Todd Ford October 1, 2024
Seizing Missed Opportunities: How to Push Yourself and Your Team Forward
By Todd Ford September 24, 2024
How Communication and Accountability Can Transform Your Salon Business
By Todd Ford September 17, 2024
Are You Solving the Right Problem in Your Salon Business?
By Todd Ford September 10, 2024
Bad Reviews and Entrepreneurial Struggles: It's All Part of the Journey
By Todd Ford December 4, 2023
Want to attract the best clients?
frustrated, salon owner, salon business, hair pro
By Todd Ford February 2, 2023
Expanding Your Business: Risks and Rewards Expanding your business can be tempting for many salon owners. But is it the right choice? We're big on using BOTH sides of our minds, the creative side AND the logical side, for this exact reason. It's tempting to expand based on emotion and assume everything will be ok. Although, taking a look at numbers, logistics, and reality tell a different story. One thing is for sure; you must have a solid foundation, including systems in place, before expansion. Otherwise, you could be in for some serious overwhelm and frustration. This blog post will cover critical topics to consider when expanding your business, including franchising, multiple locations, and expanding your current location. We've owned and operated businesses in a ton of different industries for an accumulated 25 years or so, with ties to the beauty industry for over 23. Enough about us; let's dive in! Franchising: A Unique Expansion Option Franchising is a business model in which someone pays a royalty to use your business name, model, systems, etc. While rare in the hair industry , it's still an option to consider if you want to expand. The key to franchising is having well-established systems and processes in place and a strong brand that somebody can easily replicate. Admittedly, I'm not well-versed in franchising. If you're interested in exploring the option further, seek out someone capable of helping you. Multiple Locations: A Popular Expansion Choice One of the most common ways to expand your salon business is by opening another location. Multiple locations can help you reach a wider audience and increase your revenue, but it also comes with challenges. For example, you'll need to hire, train, and manage additional staff, increase your marketing and advertising efforts, and manage the finances of multiple locations. At this level, a management layer that's strong enough to run things in your absence isn't an option but a necessity. These people must be well-versed in and buy into your company's mission, vision, and core values. Expanding Your Current Location: A Lower-Risk Option Another option for expanding your business is to grow within your current location. This option might mean knocking down a wall, taking over another unit, or increasing your existing space's size in another creative way. Expanding your current space can be a lower-risk option than opening multiple locations, but it still requires careful planning and execution to ensure success. We strongly encourage the optimization of your current setup before expanding. One example is rearranging your salon layout to create space for additional stations, etc. Overcoming the Challenges of Expansion Expanding your business is not without its challenges, including: Perfecting your systems Hiring, training, and managing staff Increasing revenue to cover increased costs Marketing and advertising Financial management Increased risk It's crucial to keep in mind that bigger is only sometimes better. In most cases, expanding too quickly can lead to out-of-control increased costs, decreased revenue, and a lack of focus on your core business. Carefully and thoroughly work through a strategy and create a plan you can double and triple-check before making any moves. The Importance of Customer Service I've noticed a shift in the industry, or at least what's reflected on social media, that puts hair pros before the clients. That mindset is a massive mistake, puts businesses at risk, and is reckless. While I agree it's vital to have boundaries and take care of yourself, this is a service industry. Based on what I'm seeing, I assume the mindset stems from ego. I've worked for restaurants, gyms, delivery companies, etc., and when you put being of service at the top of your priority list, magic happens. Building solid relationships with your customers is vital to retaining their business, and providing excellent customer service is the foundation of this relationship. Some tips for delivering top-notch customer service include: Building and nurturing relationships Dealing with difficult or demanding customers effectively Communicating clearly and effectively Following up with customers to ensure their satisfaction Measuring and tracking customer service metrics In closing, expanding your business can be a rewarding experience, but it requires careful planning and consideration. Make sure you have a solid foundation, consider your challenges, and prioritize customer service to ensure your business is booming. Reach out to have a conversation and find out how we can help your salon business!
More Posts

Subscribe To Our Newsletter

Stay up-to-date with what’s going on at HELLO HAIR CO. by subscribing to our monthly newsletter.