Perspective, Evolution, and Some Math
Todd Ford • September 27, 2022
Perspective, Evolution, and Some Math!
We cover multiple topics in this week's episode!
Perspective & Evolution
- Changing how you view scenarios is the easiest way to shift a mindset.
- It's work, it's putting in the reps, it's not easy, but it is simple, and you CAN do it!
- Instead of thinking don’t fail, you should think win.
- Perspective is a really big piece of the puzzle. Be optimistic.
- Eventually, what got you to where you are won’t be enough to progress.
- The team that takes you from 1 to 10 won’t be the team that takes you from 10 to 100.
- Most people won’t succeed because they’re not willing to stop doing the thing that got them to where they are...when it’s no longer the thing.
- Where do you want to be, and what does it TRULY take to get there?
- Nothing will change if you just keep pushing down a path that isn't working because of some confirmation bias.
Time to math!
- Step one is to keep an open mind.
- Step two is to decide what metrics we'll measure and have a defined method for doing so. Basically, you need a "why"
- This industry MUST stop looking at challenges with a short-sighted view.
- We also have to look at what we DO have and forget about what we DON'T have!
- Let's look at the lifetime value of a client.
- We're going to work in terms of how we price at our salon; if you price differently, that's cool; you'll still get the point.
- We'll use a fake hair pro that charges $100/hour and name him Benjamin.
- Benjamin's average appointment is 2 hours
- His average client comes in every 6 weeks
- Benjamin's average client is with him for a duration of 5 years
- $100x2= $200.
Take a year, 52 weeks, and divide by 6 weeks; we get 8.6 visits per year.
Now we take those 8.6 visits and multiply them by 200 because that's how much Benjamin makes each visit.
We get $1720 per year. - OK, now this is where things get fun.
- Let's conservatively increase Benjamin's rate by $10/hour per year
- This means year 1 is $1720 per client
- Year 2 goes up to $1892
- Year 3 is $2065
- Year 4 is $2236
- Year 5 is $2408
- If we add those numbers up, we get $10,320 lifetime value of the client
- Now, instead of looking at a client as $200, if Benjamin is able to look at each client as $10K what do you think happens?
- He steps up his game, for starters!
- He is willing to invest in himself.
- OK, so now ask yourself, and be honest!
- What sets you apart from the other hair pros in your town?
- Treat people kindly

Introducing Hello Hair Pro: Updos! Join Hello Hair Pro Lauren Gagne at Hello Hair Co for a fun and interactive class on perfecting updos! Whether you're a seasoned pro or just starting out, this event is for you. Learn new techniques, get inspired by the latest trends, and connect with fellow hair pros. Don't miss out on this opportunity to elevate your updo game! See you there! Register Now! Cocktail & Networking hour following the class 7 - 8:00 pm Topics: Consultation Product recommendation Hair prep Selecting curling iron size Bobby pins vs. Hair pins Where to begin What to do with short hair Styles: 1/2 Updo Textured Bun Quick 10-Minute Slick Back Bun Modern French Twist Glam Waves Register Now! Have Questions ?

Discover the benefits of Cezanne hair treatments, a safe and effective alternative to traditional keratin treatments. Our formaldehyde-free smoothing treatments reduce frizz, enhance shine, and improve manageability without compromising hair health. Whether you choose the Classic Keratin Smoothing Treatment for long-lasting results or the Express option for a quick refresh, Cezanne delivers smooth, healthy hair for all hair types. Book your appointment today and experience the difference!

Struggling with hair thinning, postpartum hair loss, or scalp issues like dandruff and psoriasis? At Hello Hair Co, we’re excited to introduce the Surface Awaken Therapeutic Line—an eco-friendly, plant-powered solution designed to promote hair growth, soothe scalp irritation, and restore confidence. Learn how this holistic approach can help you achieve thicker, healthier hair with in-salon treatments and personalized home care. Book a consultation today and start your journey to stronger, revitalized hair!

Boost Your Salon's Success This Holiday Season with Proven Strategies! Discover essential tips for effective salon holiday preparation, including marketing strategies, pre-booking tips, retail advice, and self-care practices. Whether you're aiming to maximize profits or ensure a stress-free season, this guide has everything you need to finish 2024 on a high note. Perfect for salon owners and beauty professionals looking to make the most of the holiday rush.
Subscribe To Our Newsletter
Stay up-to-date with what’s going on at HELLO HAIR CO. by subscribing to our monthly newsletter.