Uncovering the Desires of the Modern Hair Professional
Todd Ford • December 26, 2022

The state of the modern salon industry is a topic of much discussion and debate. 

What gives?!


In the Hello Hair Pro podcast episode 68 we decided to question a few things.

From sign-on bonuses and employee retention issues to salon-hopping hair professionals and owners stuck in outdated practices, it's clear that something is amiss.   


So, what exactly is everyone looking for, and how can businesses better meet the needs of their employees and clients?


What do modern hair pros REALLY want?

Opportunity


One key element people seek is a clear path to opportunities and growth within their profession. This means having a clear plan in place for career advancement and being provided the tools and support needed to succeed.

 

Flexibility


Flexibility is also an emphasis, with scheduling flexibility being a particularly coveted trait. No one wants to feel like they're stuck in a rigid, inflexible work environment.


Belonging


In addition to these practical considerations, people also look for a sense of belonging and community within their work environment. This includes working alongside strong, talented colleagues, having structure and goals in place, and feeling a sense of purpose and meaning in their work.


The owner's role


But it's not just employees who have a role to play in creating a fulfilling and successful salon experience. 


Guidance & True Leadership


Owners and leaders are also responsible for providing guidance, leadership, and support to their teams. This means actively working on leadership skills, following through on promises and commitments, and making the necessary changes and updates to keep the business running smoothly.


Closing Thoughts


So, what's the solution to these challenges facing the salon industry? 

It starts with self-reflection and the willingness to have tough conversations and make changes. You must be willing to work on yourself if you hope to change others.


As an owner, it's important to regularly reevaluate your goals and priorities and make any necessary adjustments. 

As an employee, it's crucial to communicate your needs and desires to your employer and work towards finding a work environment that truly meets your needs. 


By addressing these issues head-on, we can create a stronger, more successful salon industry for all involved.


If you'd like to chat feel free to reach out.

-Todd

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